9 Reasons to go for an eCommerce Website

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9 Reasons to go for an eCommerce Website

If you are dealing with eCommerce products & are completely relying on traditional marketing/offline pursuits for your business, then you are surely lagging & losing a big game!!

 

Do you wanna know Why??

 

Well, with the ever-increasing demand for online shopping, your competitors, who are already in the game, are having an upper hand over you as they are tapping into the opportunities, which are not yet tapped into by businesses like yours.

 

It is almost impossible for a company like yours to compete in today’s competitive era if you lack a solid online presence. Thus, by tapping into this online segment, you can reach the potential customers of which you were not aware & expand your business across all geographical reaches.

 

Have a look at some crucial eCommerce Website Statistics:

 

eCommerce statistics

  • 5% of global internet users have purchased products online.
  • 81% of consumers conduct online research before making a purchase online.
  • eCommerce websites can gain a 35% increase in conversion rates with an optimized checkout design

 

The data highlights the importance of eCommerce & the impact an eCommerce website could have on your business.

 

Now, you must know why your business needs to tap into this online segment & enhance the potential reach of your business. If still, you’re lacking insights then go through the reasons described below to gain an understanding!

 

Here, are a few reasons to opt for an eCommerce Website:

 

Geographical Reach:geographical reach

While having a traditional store is good for your local marketing, coupling that with an eCommerce website would enhance your reach, leading you to eliminate geographical constraints & reach a wider base. This would not only assist you in your branding process but will eventually lead you to a 10X successful business than your current model.

Brand Recognition:

An eCommerce website would enhance your brand recognition process. It would help your business in gaining worldwide brand awareness that will open multiple opportunities for your business. This step would create the foundation in your path to success.

Convenience:

An eCommerce website is very convenient for not only you but for your customers as well. As everything is just a click away for them, empowering them to purchase at their fingertips & at their convenience of time & place.

Brand Trust & Loyalty:

The users searching for the products your business deals in could easily check out the customer reviews your products have generated over a span of time. The review section would acknowledge them to make an informed decision based on the insights gained & thus increasing brand trust & loyalty (if your business has earned more genuine & positive reviews.) [Tip: The reviews section will help your business only if your products are genuinely awesome in addition to your amazing service.]

Increased Profitincreased profit graph

With so many factors already mentioned, your business will surely benefit by switching to the online mode with your eCommerce Store. You will notice the difference in the amount of profit your business will generate in the long run after switching to an eCommerce website.

Affordable Marketing Avenue:

Switching to the online mode will be beneficial for your marketing avenue as it will reduce your marketing cost drastically compared to the traditional method of your marketing. In addition, it would increase the ROI of your marketing efforts.

Long-term Gain:

Investing in an eCommerce website would help you in the long run, as a successful eCommerce website will help your business in gaining loyal customers across the world & the Digital Marketing efforts will help your business in becoming an established brand over a span of time. Thus, enabling you to succeed in the long run.

Tracking Competitors:

Digital Marketing empowers you to track your competitors online by finding out 1.) What strategies are working for them? 2.) What opportunities have they missed out on? 3.) What are potential hacks you were oblivious to?

Remarketing/Retargeting:

eCommerce retargeting

By retargeting, you can set a pixel in the target webpage/email, which set a cookie in the users’ browser, which in turn would help you in showing display advertisers to the users across the internet. Your eCommerce website would help you in enhancing your online marketing by giving you the special feature of Remarketing, through which you can target the users who are interested in your product but might have left the cart abandoned due to certain reasons.

Conclusion:

Having your website is important for your business. It is an excellent means for you to unleash new marketing avenues, eliminate geographical barriers, build your brand, acquire loyal customers, gain new insights, and increase your ROI.

Whether you’ve already initiated your online journey, or are in the consideration stage, getting the most desirable eCommerce website solution along with the most reliable Digital Marketing team to implement the best practices, is the key to getting an amazing result, which is of utmost importance for your business.

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