The Ultimate Guide to Social Media Marketing

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Social Media Marketing Guide

Earlier, Social Media was just a way to connect people on a single platform without any geographical barrier. It was designed to make it easier for people to socialize on a single platform conveniently. However, it is now also becoming a medium for businesses to promote their brands & connect with their audiences in the form of Social Media Marketing!

It’s surely a powerful medium for any business, provided you know how to leverage it according to your business type. For instance, an eCommerce business could use Pinterest shoppable pins & Instagram’s shopping feature to get the best results & a B2B business could leverage LinkedIn & Twitter, to be precise!

Before diving deep into the strategies, let’s have a look at some benefits of Social Media Marketing!

Here are some statistics to showcase the impact of social media:

  • Over 60% of the population all over the world uses social media!
  • The average user spends 2.5 hours on social media daily!
  • More than half of the population uses Social Media Platforms to research products!
  • Facebook has over 2 billion monthly active users and more than 140 million businesses!
  • Instagram has over one billion monthly active users!
  • 60% of people say they discover new products on Instagram!
  • Twitter has more than 330 million monthly active users!
  • LinkedIn InMail can increase your response rate by 300%!

How can Social Media Marketing help your business?

Brand Awareness

Brand Awareness

Social media marketing is the instant way to boost brand awareness. Social Media users actively engage in appealing posts & activities. It becomes easier for brands to spread their content almost instantly, considering the massive userbase of social media platforms.

Increased Website Traffic

Increase Website Traffic

Social Media contributes a humungous amount of web traffic to these websites & is becoming a huge source of traffic for SEO purposes! Social media now drives 31% of all referral traffic to websites, which is a great percentage.

Build Relationship with Customers

Build Relationship with Customers

By engaging with your customers on Social Media Platforms regularly, you can build a long-lasting relationship with them, solve their queries, address their pain points, enhance your products/services through their feedbacks, promote giveaways, etc.

Improvisation

Improvisation

By constantly interacting with your audience & analyzing their feedbacks will help your brand to improvise continuously. This way, you will be able to get constant feedback & so you can upgrade your products/services & can also get new business ideas!

Competitor Analysis

Competitor Analysis

You can keep an eye on your competitors – What’s working for them? Which channels do they use? What is their content strategy? Do they have any viral content? How frequently do they post? Who is their audience? Answers to these questions will help you to build your strategies easily!

Now, let’s learn the strategies you should follow to enhance your Social Media Marketing!

Start with Analyzing Industry trends

Analyzing Industry trends

Before initiating your social media marketing journey, you should first analyze the industry trends your niche specializes in; to gain an understanding of where to start & how to start. You can do this by analyzing your direct & indirect competitors’ social media accounts. You can also spy on other inspiring brands that are not directly associated with your business but are inspiring for you in some way! This way, you will get an insight into what your audience will like & which platform will be beneficial for your brand.

Create a Content Plan

Create a Content Plan

After thoroughly analyzing the industry trends & competitors’ strategies, you can now create a solid content plan as per your understanding of your audience so far! You can always add a unique touch to the content plan. You can always try A/B testing with different strategies & see which one works the best for your business & which should be dumped! With time, you’ll evolve in your content plan strategizing part & will eventually become more professional with promising results!

Engage with your Audience

Engage with your Audience

As already explained, you should interact with your audience constantly to increase their brand loyalty & get their feedbacks & thus improving your marketing strategies day by day!

Analyze your Post Results

Analyze your Post Results

Social media analytics is the method of assembling hidden insights from social media – to facilitate informed decision-making. Social Media offers a very powerful & useful section called “Analytics” which helps you to identify hidden insights to facilitate informed decision-making. It helps you in tracking the likes, comments, views, impressions, click-through-rate (CTR), most active time/best posting day & time, website clicks, audience demographics, followers’ growth, top locations, etc. These insights help you in understanding your audience & their interest & enable you to gain expertise in your Social Media Marketing strategies!

Paid Marketing

Paid Marketing

Paid marketing is a marketing technique of advertising, also known as ‘sponsored ads‘ on social media platforms while targeting a specific audience. You can leverage this strategy when you want to reach a wide audience in a short period & you want to target a specific genre.

Benefits:

Faster Reach

Paid Marketing will enable you to reach your target audience at a faster pace & is useful when you want to promote something in a short span like an event.

Retargeting

A remarkable benefit of paid marketing is Retargeting ads are shown to users who have previously interacted with your brand & were most likely to be your customers. It can generate maximum ROI!

Drives More Qualified Traffic

Paid Marketing can drive more qualified traffic to your business as you can set your target audience based on the target location, demographics, interests & behavior. Thus, it can be concluded that paid marketing has the potential to drive qualified traffic if optimized correctly!

More Visibility

Paid Marketing boosts your visibility tremendously, empowering you to reach a wide genre of an audience!

Set Your Budget

Paid Marketing offers you to set your budget. This way, paid marketing can be leveraged by any business with any budget!

Organize Surveys & Webinars

Online Survey

You should timely organize webinars to interact with your audience on a one-on-one basis & polls to find out what your audience feels about your brand & what their recommendations are. It will empower you to make informed decisions & improve your business effortlessly!

Let us look at how these powerful social media sites are used!

Social Networking Sites

Facebook

Facebook

With over 2 billion users, Facebook provides an opportunity to reach a large audience eliminating all Geographical Barriers. Facebook hosts loads of attractive features to enhance your marketing, such as Facebook Groups, Facebook Live, Facebook Stories, Facebook events, jobs segment, etc.

How to leverage Facebook for marketing?

  • Create your company’s FB page & fill in your company details on your Fb page accurately!
  • Promote your Facebook page!
  • Use Facebook Insights to discover more about your customers!
  • Post frequently!
  • Integrate Facebook Open Graph on your website!
  • Leverage Sponsored Stories & Promoted Posts!
  • Use Facebook Events to remind people of upcoming events!
  • Join highly engaging and relevant groups that serve your business goals!
  • Leverage Facebook Recommendations Feature!
  • Take Advantage of New Facebook Features such as Facebook Marketplace, 360-degree Photos & Videos, Flexible Video feature & Facebook Watch!
  • Build a Productive Facebook Paid Marketing Strategy!
  • Harness the Power of Facebook Dark Posts to experiment with A/B Testing!

LinkedIn

LinkedIn

LinkedIn is a site for professional networking. So far, it is the best platform for B2B Businesses. Over 90% of B2B marketers feel that LinkedIn is the best place to obtain leads.

How to leverage LinkedIn for marketing?

  • Create a Company Page & fill in the company details accurately!
  • Leverage the filter feature to search for a specific person, job, group at specific locations!
  • Join relevant groups in your industry that serve your business goals!
  • Leverage InMail & contact any lead directly!
  • Follow the LinkedIn Marketing Blog to enrich your marketing!
  • Use LinkedIn Analytics to boost decision-making!
  • Build Connections & foster Relationships!
  • Claim your custom URL
  • Utilize LinkedIn Sponsored Ads!

Microblogging Sites

Twitter

Twitter

Twitter is a microblogging site where users post and interact with messages, known as “tweets.” It is gaining popularity day by day. Businesses should understand the tactics of Twitter marketing in order to leverage its benefits completely!

Strategies for Successful Twitter Marketing:

  • Optimize Your Twitter Profile!
  • Follow relevant people!
  • Tweet & Retweet 3-4 times a day!
  • Analyze Twitter trends!
  • Use Appropriate Hashtags in Your Profile and Tweets!
  • Utilize Direct Messages!
  • Utilize Paid Twitter Promotions!
  • Engage with the Twitter Community regularly!

Tumblr

Tumblr

Tumblr is not so popular as other mentioned sites but this multimedia microblogging platform has more than 472 million registered users which makes it a potential source to promote your business!

How to Leverage Tumblr for Marketing:

  • Leverage Tumblr trending page which showcases the most popular posts, blogs, and topics. Analyze what’s doing well on the platform and discover ways to make these topics work for your business!
  • Advertise on Tumblr through sponsored posts, videos & sponsored day!
  • Make use of Tumblr for business insights!
  • Follow other users & engage in re-blogging!

Photo Sharing Sites

Instagram

Instagram

Instagram offers the most promising features to business account holders & keeps on rolling new tools to enhance their marketing experience. It is a great way to extend your business reach and engagement with your customers.

How do you use Instagram for Marketing?

  • Create your Instagram Professional Account. Remember to choose your business category wisely while creating the account!
  • Sell directly on Instagram through the shopping section!
  • Engage with your Audience!
  • Grow with Instagram Ads!
  • Utilize Instagram Insights to gain maximum advantage!
  • Increase your visibility with #s!
  • Use Instagram Reels & Stories to showcase your brand!
  • After 10k+ followers, your Instagram stories will offer you a swipe-up feature that will boost your conversions tremendously!
  • Use Instagram discover section to discover more!

Snapchat

Snapchat

Snapchat is a one-to-one and group messaging app where you can send photos, videos, and text messages that disappear within seconds. It has different characteristics like:

  1. Stories (photos or videos that can be replayed for 24 hours)
  2. Memories (that can be viewed & shared later also)
  3. filters and stickers for messages.

If your target audience is teens, Snapchat can be an effective source of engagement.

How to Proceed with Snapchat Marketing:

  • Download the Snapchat App & Create an Account!
  • Set up a Snapchat Business account!
  • Add Users: You can add users through usernames, QR Codes or you can also add your contact list!
  • Create an “add me” URL & snap code!
  • Cross-promote your Snapchat username & QR Code!
  • Promote your snap code & URL via your marketing materials!
  • Research your Competitors on Snapchat!
  • Create a Content Plan & modify it as per the insights gained!
  • Interact with users!
  • Advertise on Snapchat using its multiple ad formats (Snap ads/Collection ads/Story ads/Dynamic ads)
  • Design a sponsored geo-filter & lens!

Pinterest

Pinterest

Well Well Well!! Pinterest is a very addictive site to browse. Users get fascinated by the ideas & content it has to offer. And let me tell you, Pinterest makes it super easy for images to rank on Google! Why wouldn’t a business not leverage such a platform? You can use this platform to creatively attract your audience to your brand!

Wanna know how to start. Have a look!

  • Sign up for a business account!
  • Link it to other social media Accounts!
  • Use Keywords & Hashtags!
  • Use Catchy Title & Description!
  • Promote Relevant URLs through your content
  • Use relevant Pins & Boards!
  • Don’t forget image optimization!
  • Create an appealing Content Plan!
  • Analyze Pinterest Analytics & try A/B testing & modify your content plan accordingly!
  • Share your Pinterest content on other social sites!
  • Follow, engage, and interact with other accounts!
  • Try Pinterest Ads & track Results!
  • Join community boards!

Video-Sharing Sites

YouTube

YouTube

YouTube is so far the best platform to promote videos of any length without any restrictions. It is a powerful video platform more so as it is a product of Google. Thus, google naturally gives it importance in SERP. But it is definitely not an untapped opportunity so it is difficult to compete with so many powerful competitors. You need to strategize & constantly put your efforts into YouTube marketing to gain the maximum benefit!

Check out how you can proceed!!

  • Create a Great Channel Layout!
  • Use keyword-rich titles & descriptions!
  • Create appealing YouTube Thumbnails!
  • Cross-Promote with Other Channels!
  • Optimize YouTube tags!
  • Use Analytics to gain insights!
  • Use YouTube Paid Promotions!
  • Research your competitors!
  • Add cards, end screens, bumper ads, and watermarks!
  • Organize videos into playlists!
  • Add captions and translations!

Vimeo

Vimeo

Vimeo is a video-sharing platform that provides businesses with the tools to make, share & promote high-quality videos. It has over 200 million users. It is free of ads!

Premium Features of Vimeo:

  • Advanced Vimeo Analytics!
  • Free of Sponsored Ads!
  • Collaboration with tools such as Adobe Premiere Pro, Mailchimp, Constant Contact, and Campaign Monitor.

Now, you need to analyze which category your business belongs to & accordingly choose the channels & strategies & wisely implement your plans!

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