Have you recently launched your website, or are you planning on doing so?
Make Your Website User-Friendly & Mobile Friendly
Did you know?
More than 70% of visitors are influenced by the user experience & more than half of the online searches come from mobile. Also, almost half of the visitors are driven away by a bad mobile experience.
And that says it all about why you should focus on having a great user experience both on desktop & mobile.
Now, how to achieve that?
Let’s find out!
Here is a list of top priorities to make your website user-friendly & Mobile Friendly:
Make Skimming Easier for your Users
Users mostly don’t read the entire content word by word; they find it convenient to skim through the content & get what they are actually looking for. So, make sure that your content is clear & concise enough for your users to skim your website for the information they want.
You can enhance the content readability by making shorter sentences, using easier words according to your users, employing bulleted lists, implementing proper subheading distribution, using relevant & appealing visuals, etc.
Make Your Website Responsive
A responsive website is one where the layout adapts to the size of the screen it is displayed on!
Your website should give a flawless experience to all your users, i.e., it should be compatible with different devices so that the users won’t have to pinch in to make the content readable & that the content is properly displayed on each device.
Speed Up Your Website
More than 70% of the website users would leave the site if it doesn’t load in under 5 seconds!
So, if that’s not where your website stands, then give it a thought to where your website is lacking & how you can improve it to get the desired website traffic.
There are many things you can consider for improving your website speed such as:
1. Minify Scripts
2. Optimize Images
3. Breakup Long Tasks
4. Implement Progressive Loading
5. Review 3rd Party Scripts and many more
Incorporate Best SEO Practices
SEO is a crucial aspect of digital marketing as it helps in positioning your website higher in the SERP. And while it takes time to get effective results out of SEO, it gives a long-term result with the right strategies in place. You need to incorporate the best SEO practices to achieve what is desired (Of course! website traffic).
Here are some of the best SEO practices:
1. Incorporate your target keywords & avoid keyword stuffing.
2. Write unique content throughout & avoid plagiarism.
3. Optimize Images by using WebP format wherever possible & using alt tags.
4. Check for Broken Links.
5. Secure your website with SSL Certificate.
Boost Content Marketing
Content Marketing plays a crucial role in promoting your website to your target audience. You can improve this aspect of your strategy by publishing original content, providing what your users are looking for, choosing the right platforms, & promoting the content effectively.
Internal links are those which are pointed to other web pages on the same website. These links are very important as they allow users to navigate the website, crawlers to browse the website, establish an information hierarchy, and spread the link equity throughout the website.
One of the best ways to link is to find the best pages on your site which are ranking for related keywords & link with other pages with less authority. This way you’ll pass on the link equity to those pages.
Implement Schema/Structured Data
Implementing Structured Data on your web page helps crawlers understand the content on the page better & enhance your site visibility in the SERP. It could also land your website in Featured Snippet, which eventually improves the CTR, leading to increased website traffic.
Backlinks can be called “vote of confidence” that drive the traffic from one site to another. Backlinking boosts the process of indexing our website on SERPs and makes it easier for Google crawlers to rank your website effectively. If you want to rank your website organically, then backlinks can be a great way to rank and maintain your website on SERPs for a long period.
Promote Your Website on Social Media Platforms
With more than 4 billion worldwide social media users spending an average of 2.5 hours on these social media platforms on a daily basis, it is becoming one of the best marketing strategies for businesses. It also accounts for a huge source of website traffic, which all the more gives us the reason to utilize social media platforms to promote our websites.
With technological advancements in voice recognition devices, podcasting is becoming more and more popular as a content marketing strategy. It is easier to consume audio content while doing other stuff such as driving, working, walking etc. You should also utilize this evolving content marketing strategy to capture the uncaptured audience.
R&D provides in-depth insights which assist the decision-making process, leading to efficient decisions & increased ROI. It also helps you to explore new opportunities for your business. You should invest your time & money into R&D to assure maximum returns on your investment.
Utilize Email Marketing
Email is an important part of business communications both internally & externally but it also forms a great marketing strategy. It captures a new audience & reminds the existing one to be engaged with the brand for getting lucrative offers & information about the brand. You should enhance your email marketing strategies to get the desired results in your marketing.
Here are some tips to guide you through that:
1. Create personalized content.
2. Make sure to offer them something worth it.
3. Collect their feedback.
4. Communicate your brand value to your audience.
5. Don’t spam.
Organically promoting your website is a long-term game but you should also focus on advertising in the right amount to boost the organic process & get instant results out of it.
However, you should keep in mind that the platforms you are using for your PPC campaigns should be compatible with your business needs, such as the platforms should be targeting the desired audience. Similarly, the platforms should be popular in the target locations.
Also, consider running the campaign at the best day & time as per the insights found from your previous campaigns’ results.
Track Your Efforts
Executing your planned strategies without tracking your efforts would lead you nowhere as you would never realize which strategies bode well for your business & which weren’t successful.
You should always track your marketing activities to analyze where you’re lacking & improvising the plan better next time. Effective tracking is like a light to the dark road. It guides you to go in the right direction without deviating.
Participate in Forums
Participating in forums could help you not only to answer your queries but address others’ as well. You can ask questions and answer queries you have expertise in. This way, you will gain authority & credibility & you can use this opportunity to naturally promote your website without seeming spam to users & crawlers.
Your CTAs Should Appeal
Your CTAs will decide whether your users are going to click on the links or not. So, you should incorporate irresistible CTAs throughout your website to appeal to your visitors to click.
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